{"id":17113,"date":"2020-10-08T11:20:04","date_gmt":"2020-10-08T09:20:04","guid":{"rendered":"https:\/\/www.topdesk.mom\/hu\/?p=17113"},"modified":"2024-09-12T15:58:57","modified_gmt":"2024-09-12T13:58:57","slug":"ex-ux-tokeletes-parositas","status":"publish","type":"post","link":"https:\/\/www.topdesk.mom\/hu\/blog\/ex-ux-tokeletes-parositas\/","title":{"rendered":"Munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s \u00fcgyf\u00e9l\u00e9lm\u00e9ny: a t\u00f6k\u00e9letes p\u00e1ros\u00edt\u00e1s"},"content":{"rendered":"

Az elm\u00falt \u00e9vtizedben, \u00e9s f\u0151leg az elm\u00falt h\u00f3napokban, a digitaliz\u00e1ci\u00f3 \u00fajdons\u00e1gb\u00f3l az \u00faj norm\u00e1v\u00e1 v\u00e1lt. De nem csak a technol\u00f3gia v\u00e1ltozott: mi is megv\u00e1ltoztunk. Ez \u00faj kih\u00edv\u00e1st jelent a szervezeteknek, akik versenyeznek az \u00fcgyfelek\u00e9rt: hogyan lehet megnyerni ezt a megv\u00e1ltozott embert? A TOPdesk SEE Online 2020 rendezv\u00e9nyen Nancy Rademaker, \u00fcgyf\u00e9lk\u00f6zpont\u00fa szak\u00e9rt\u0151 megosztotta gondolatait arr\u00f3l, mi\u00e9rt kapcsol\u00f3dik \u00f6ssze a munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9ny a digit\u00e1lis \u00e1talakul\u00e1ssal.<\/p>\n

Mindannyian tapasztaltunk m\u00e1r zavarokat a saj\u00e1t ipar\u00e1gunkban, de a COVID-19 j\u00e1rv\u00e1ny nem az els\u0151 vagy egyetlen ilyen esem\u00e9ny. Az elm\u00falt \u00e9vtizedekben t\u00f6bb olyan kih\u00edv\u00e1ssal is tal\u00e1lkoztunk, amit \u00faj technol\u00f3gi\u00e1k, a verseny n\u00f6veked\u00e9se vagy a v\u00e1s\u00e1rl\u00f3i elv\u00e1r\u00e1sok okoztak. A digit\u00e1lis \u00e1talakul\u00e1s m\u00e1r \u00e9vek \u00f3ta itt van, \u00e9s most el\u00e9rkezett az id\u0151, hogy cselekedj\u00fcnk.<\/p>\n

Gyakori t\u00e9vhit<\/h3>\n

Sokan azt gondolj\u00e1k, hogy a digit\u00e1lis \u00e1talakul\u00e1s csak az adatokr\u00f3l \u00e9s a technol\u00f3gi\u00e1r\u00f3l sz\u00f3l. Ez az egyik legnagyobb hiba, amit elk\u00f6vethet\u00fcnk ebben a folyamatban. Nancy Rademaker szerint a digit\u00e1lis \u00e1talakul\u00e1s ink\u00e1bb egy emberi \u00e9s kultur\u00e1lis v\u00e1ltoz\u00e1s.<\/p>\n

Ismerd meg a megv\u00e1ltozott embert<\/h3>\n

A digit\u00e1lis \u00e1talakul\u00e1st emberi \u00e9s kultur\u00e1lis szempontb\u00f3l megk\u00f6zel\u00edtve \u00e9rdemes t\u00f6bbet megtudni az emberekr\u0151l. Nancy \u00f6t jellemz\u0151t azonos\u00edt, amelyek meghat\u00e1rozz\u00e1k a mai embereket:<\/p>\n

    \n
  1. T\u00e1j\u00e9kozott<\/strong>: \u00d3ri\u00e1si mennyis\u00e9g\u0171 inform\u00e1ci\u00f3 \u00e1ll rendelkez\u00e9sre. \u00d6sszehasonl\u00edthatunk term\u00e9keket, olvashatunk kutat\u00e1sokat \u00e9s cikkeket.<\/li>\n
  2. Individualista<\/strong>: Jobban \u00f6sszpontos\u00edtunk a szem\u00e9lyes c\u00e9ljainkra.<\/li>\n
  3. T\u00fcrelmetlen<\/strong>: A figyelm\u00fcnk mind\u00f6ssze 7,6 m\u00e1sodpercig tart ki, m\u00edg egy aranyhal\u00e9 8 m\u00e1sodpercig.<\/li>\n
  4. Intuit\u00edv<\/strong>: A d\u00f6nt\u00e9seink 90%-a \u00e9rzelmeken alapul.<\/li>\n
  5. Befoly\u00e1solt<\/strong>: Sok id\u0151t t\u00f6lt\u00fcnk a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban, \u00e9s az ott l\u00e1tott posztok hatnak r\u00e1nk.<\/li>\n<\/ol>\n

    Mit jelent mindez a munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9ny szempontj\u00e1b\u00f3l?<\/h3>\n

    B\u00e1rmilyen term\u00e9ket vagy szolg\u00e1ltat\u00e1st k\u00edn\u00e1lsz, a strat\u00e9gi\u00e1dat ehhez az \u00f6t jellemz\u0151h\u00f6z kell igaz\u00edtanod, hogy l\u00e9p\u00e9st tarthass a v\u00e1ltoz\u00f3 \u00fcgyfelekkel:<\/p>\n

      \n
    1. A t\u00e1j\u00e9kozottabb \u00fcgyf\u00e9l nagyobb \u00e1tl\u00e1that\u00f3s\u00e1got v\u00e1r.<\/li>\n
    2. Az individualist\u00e1bb \u00fcgyf\u00e9l szem\u00e9lyre szabott \u00e9lm\u00e9nyt ig\u00e9nyel.<\/li>\n
    3. A t\u00fcrelmetlen \u00fcgyf\u00e9l gyorsas\u00e1got \u00e9s k\u00e9nyelmet keres.<\/li>\n
    4. Az intuit\u00edv \u00fcgyf\u00e9l \u00e9rzelmi reakci\u00f3kat v\u00e1r.<\/li>\n
    5. A befoly\u00e1solt \u00fcgyf\u00e9l \u201einstagrammos\u00edthat\u00f3\u201d pillanatokra v\u00e1gyik.<\/li>\n<\/ol>\n

      Ez nem csak az \u00fcgyfelekkel val\u00f3 kapcsolatra vonatkozik. Az alkalmazottaid is emberek, akik megv\u00e1ltoztak. Ha pedig az \u00fcgyf\u00e9l\u00e9lm\u00e9nnyel akarod kiemelni magad a versenyt\u00e1rsaid k\u00f6z\u00fcl, kezdd az alkalmazottak \u00e9lm\u00e9ny\u00e9nek jav\u00edt\u00e1s\u00e1val.<\/p>\n

      Mit is jelent val\u00f3j\u00e1ban az alkalmazotti tapasztalat?<\/h3>\n

      Nancy szerint az alkalmazotti tapasztalat nem csak az employer brandingr\u0151l vagy a munka \u00e1ltal biztos\u00edtott el\u0151ny\u00f6kr\u0151l sz\u00f3l. Ink\u00e1bb az alkalmazottak fizikai, \u00e9rzelmi \u00e9s motiv\u00e1ci\u00f3s kapcsolatair\u00f3l. Minden interakci\u00f3 ide tartozik, amit a munkat\u00e1rsak \u00e9szlelnek, \u00e9s ami a szervezethez kapcsol\u00f3dik. H\u00e1rom ter\u00fcletet \u00e9rdemes jav\u00edtani:<\/p>\n

        \n
      1. Munkahely \u00e9s szervezet<\/strong>: A fizikai munkahelynek \u00e9s a szervezet fel\u00e9p\u00edt\u00e9s\u00e9nek el\u0151 kell seg\u00edtenie a j\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9st. T\u00f6rd meg a hagyom\u00e1nyos hierarchi\u00e1kat, \u00e9s alak\u00edts ki egy olyan h\u00e1l\u00f3zatot, ahol k\u00f6nnyen \u00e1ramlik az inform\u00e1ci\u00f3.<\/li>\n
      2. Eszk\u00f6z\u00f6k \u00e9s technol\u00f3gia<\/strong>: A technol\u00f3gia \u00faj szintre emelheti az alkalmazottak \u00e9lm\u00e9ny\u00e9t, ha az interakci\u00f3kat szem\u00e9lyre szabottabb\u00e1 \u00e9s k\u00e9nyelmesebb\u00e9 teszi.<\/li>\n
      3. Vezet\u00e9s \u00e9s kommunik\u00e1ci\u00f3<\/strong>: A \u201emegv\u00e1ltozott alkalmazottnak\u201d empatikus vezet\u00e9sre van sz\u00fcks\u00e9ge, ahol \u00e1tl\u00e1that\u00f3ak a c\u00e9lok, \u00e9s a vezet\u0151k b\u00edznak az alkalmazottak \u00f6n\u00e1ll\u00f3s\u00e1g\u00e1ban.<\/li>\n<\/ol>\n

        Mi legyen a f\u00f3kuszban?<\/h3>\n

        Az \u00fcgyfelek\u00e9rt folytatott harcban n\u00e9ha \u00fagy t\u0171nhet, v\u00e1lasztanod kell: az \u00fcgyfelekre vagy az alkalmazottakra \u00f6sszpontos\u00edts? Nancy szerint a siker a kett\u0151 kapcsolat\u00e1ban rejlik. Ne v\u00e1lassz: hozd ki mindkett\u0151b\u0151l a legjobbat, \u00e9s koncentr\u00e1lj egyszerre a munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9gre \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9nyre.<\/p>\n

        Szeretn\u00e9l m\u00e9g t\u00f6bb hasznos tan\u00e1csot hallani, mint Nancy\u00e9? Hab\u00e1r a TOPdesk 2020-as esem\u00e9nye m\u00e1r elm\u00falt, 2021-ben \u00e9l\u0151 esem\u00e9nyt szervez\u00fcnk. Tov\u00e1bbi inf\u00f3k\u00e9rt l\u00e1togass el a see.topdesk.mom oldalra, \u00e9s iratkozz fel a TOPdesk SEE h\u00edrlev\u00e9lre, hogy kedvezm\u00e9nyt kapj a jegy \u00e1r\u00e1b\u00f3l!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Az elm\u00falt \u00e9vtizedben, \u00e9s f\u0151leg az elm\u00falt h\u00f3napokban, a digitaliz\u00e1ci\u00f3 \u00fajdons\u00e1gb\u00f3l az \u00faj norm\u00e1v\u00e1 v\u00e1lt. De nem csak a technol\u00f3gia v\u00e1ltozott: mi is megv\u00e1ltoztunk. Ez \u00faj kih\u00edv\u00e1st jelent a szervezeteknek, akik versenyeznek az \u00fcgyfelek\u00e9rt: hogyan lehet megnyerni ezt a megv\u00e1ltozott embert? A TOPdesk SEE Online 2020 rendezv\u00e9nyen Nancy Rademaker, \u00fcgyf\u00e9lk\u00f6zpont\u00fa szak\u00e9rt\u0151 megosztotta gondolatait arr\u00f3l, mi\u00e9rt<\/p>\n","protected":false},"author":379,"featured_media":17116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"editor_notices":[],"footnotes":""},"class_list":["post-17113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"blog_author":"","blog_hubspot_cta_link":"","toc_display":"not-visible","blog_promotion_overwrite":false,"blog_promotion":false},"yoast_head":"\nMunkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s \u00fcgyf\u00e9l\u00e9lm\u00e9ny: a t\u00f6k\u00e9letes p\u00e1ros\u00edt\u00e1s | TOPdesk Blog<\/title>\n<meta name=\"description\" content=\"Fedezd fel, hogyan kapcsol\u00f3dik \u00f6ssze a digit\u00e1lis \u00e1talakul\u00e1s, a munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9ny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.topdesk.mom\/hu\/blog\/ex-ux-tokeletes-parositas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s \u00fcgyf\u00e9l\u00e9lm\u00e9ny: a t\u00f6k\u00e9letes p\u00e1ros\u00edt\u00e1s\" \/>\n<meta property=\"og:description\" content=\"Fedezd fel, hogyan kapcsol\u00f3dik \u00f6ssze a digit\u00e1lis \u00e1talakul\u00e1s, a munkav\u00e1llal\u00f3i elk\u00f6telezetts\u00e9g \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9ny.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.topdesk.mom\/hu\/blog\/ex-ux-tokeletes-parositas\/\" \/>\n<meta property=\"og:site_name\" content=\"T3 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